Sonic Drive-In officially launched their new prototypical design in Jamestown, TN on June 24th, 2013. The prototype, designed with Wilkus Architects of Eden Prairie, MN, focuses more on the "Small town" with a scaled down version of their standard drive-in restaurant. The prototype is actually Sonic's second installation of the new design, with the first opening in Valliant, OK.
This new building prototype allows us to begin looking at small towns that we were not looking at two and three years ago in our core market
- CEO J. Clifford Hudson
The new prototype focuses on the versatility of becoming expandable, reserving the option to increase from 18 to 40 car stalls. Being able to compete in small markets allows the brand to develop prime locations with high brand recognition. This increased visibility helps delineate Sonic Drive-In from other surrounding restaurants.
"Sonic's vision is simple: to become America’s most loved restaurant brand. SONIC® Drive-In’s founder, Troy Smith Sr., strived for that vision and after more than 60 years it remains the same. What once was a small hamburger and root beer stand named Top Hat Drive-In has grown to become America’s drive-in with more than 3,500 locations coast to coast.- Sonic Drive-In"
Wilkus Architects has been working with Sonic Drive-In Restaurants providing architectural services for over 33 locations Nationwide. For more on Wilkus Architects and Sonic: http://www.wilkusarch.com/portfolio/sonic-drive-in-restaurant/
For the Full Release Issued by Blue MauMau, please visit their website: http://www.bluemaumau.org/12816/sonic_launches_small_town_prototype_appalachia More on Sonic Drive-In: http://www.sonicdrivein.com/ Photo Credit: Fentress County, TN Tourism - Big South Fork